Duration of project: March 2014 to March 2015
Client requirements and volumes: Leeds City Council put this project out to tender and Inspiredby were the successful agency. The initial requirement was for the creation of a partnership brand for Leeds City Council that would sit alongside other partners’ branding, inc the Tour de France official branding and Welcome to Yorkshire. As well as this the brand was to be used as a legacy brand for the council to show its commitment to the development of cycling in Leeds for years to come. We created the brand name, logo style and all aspects of design for the brand across all media. It was a big project with the majority of design work taking place over just a few weeks in order to meet the deadline for the Tour de France event taking place in Leeds. We created sponsorship packs, corporate guidelines, exterior banners, flags, pop up stands, leaflets, posters, social media campaigns and an e-newsletter.
Range of products provided: Branding, Merchandise, Literature, Advertising, E-newsletters, Banners and Clothing.